Very Good Copy by Eddie Shleyner 207 Micro-Lessons on Copywriting, Creativity, and Persuasion:
“This book gives you more sound, simple copywriting advice per page than anything I have read.”
—Drayton Bird, former Ogilvy Creative Director
Discover one of the best books on copywriting available today. Very Good Copy by Eddie Shleyner is a curated collection of 207 actionable micro-lessons on thinking and writing like a professional copywriter.
Based on Eddie’s acclaimed newsletter, VeryGoodCopy, this book distills over a decade of practical insights on copywriting, creativity, storytelling, and persuasion into short, powerful lessons designed for fast learning and long-lasting impact.
What You'll Learn:
🧠 Think Like a Copywriter – 110 Micro-Lessons on Mindset
Explore timeless principles around creativity, influence, storytelling, AI, ethics, research, and productivity. Master the copywriter's mindset with sharp insights that help you approach your work with strategy and intention.
✍️ Write Like a Copywriter – 97 Micro-Lessons on Execution
Learn proven tactics to write clearly, emotionally, and persuasively. These lessons include copywriting techniques, writing habits, editing tips, and practical exercises that elevate your craft.
Praise for Very Good Copy:
“Eddie Shleyner is a fantastic copywriter. Read this book.”
— Ann Handley, author of Everybody Writes
“Eddie has been selflessly sharing his marketing expertise for a decade. This book is a goldmine.”
— Brian Clark, founder of Copyblogger
“Eddie Shleyner is a voice that copywriting needs now more than ever.”
— Kevin Rogers, founder of Copy Chief
“Reading this book is like getting a PhD in advertising in one sitting.”
— Kim Krause Schwalm, A-List Copywriter
Who This Book Is For:
Perfect for aspiring copywriters, marketers, creatives, and entrepreneurs, Very Good Copy is your go-to resource for mastering the mindset and methods of world-class writing.
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