Take Some Risk—Shopping Campaign Structure and Management
Take Some Risk—Shopping Campaign Structure and Management is a comprehensive course designed to help marketers and business owners master the art of building, optimizing, and scaling shopping campaigns for e-commerce success. Led by industry expert Duane, who brings over nine years of hands-on experience managing campaigns for global brands, the course covers essential topics such as:
Campaign structuring for optimal performance, including how to organize products into logical groupings and tiers based on brand or product category.
Bid strategies and budget management to maximize return on investment.
A/B testing shopping feeds and leveraging negative keywords and search term reports for ongoing optimization.
Performance Max campaigns: transitioning from standard shopping campaigns and best practices for setup and management.
Remarketing, scaling, and peak season management to stay ahead of the competition.
Real-world problem solving: strategies for managing campaigns when performance drops or unexpected challenges arise.
The course features over 14 video lessons, including dedicated content on Performance Max, and provides actionable insights you can implement immediately to boost your campaign results. Whether you’re a beginner or a seasoned marketer, this training equips you with the tools and strategies to confidently manage and grow your shopping campaigns in a rapidly changing digital landscape.
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