“This book gives you more sound, simple copywriting advice per page than anything I have read.”
— DRAYTON BIRD, Ogilvy Creative Director
Unlock the Secrets of Persuasive Writing with VeryGoodCopy
Drawn from one of the most original and celebrated newsletters in the copywriting world, VeryGoodCopy distills over ten years of Eddie Shleyner’s captivating insights on creativity, storytelling, and persuasion into 207 bite-sized, irresistibly readable “micro-lessons.”
Learn to Think Like a Copywriter:
110 lessons on mindset that will transform how you approach creativity, productivity, storytelling, influence, research, ideation, AI, ethics, and more. These principles will help you tackle big ideas with clarity and confidence.
Master the Art of Writing Like a Copywriter:
97 lessons on execution packed with proven techniques, practical exercises, and timeless axioms. Discover how to write with clarity, vividness, and emotion—the true hallmarks of persuasive copy.
“Eddie Shleyner is a fantastic copywriter. Read this book.”
— ANN HANDLEY, author of Everybody Writes
“Eddie’s been selflessly sharing his boundless marketing wisdom for the last decade. VeryGoodCopy brings it all together in one indispensable volume. Do yourself a favor and devour every word.”
— BRIAN CLARK, founder of Copyblogger
“Eddie Shleyner is a voice that copywriting needs more than ever.”
— KEVIN ROGERS, founder of Copy Chief
“Reading this book is like getting a PhD in advertising in one sitting.”
— KIM KRAUSE SCHWALM, A-List Copywriter
Whether you’re a seasoned pro or just starting out, VeryGoodCopy is your go-to guide for mastering the mindset and craft of copywriting—one micro-lesson at a time.
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